Most advertisements provide a source of manipulation of the subconscious mind. They create associative pictures or words to restimulate corresponding elements in your subconscious mind. Once these elements become active, you generally do not listen to the resistance of your logical mind.
This is how certain advertisements create greed in you, and you buy or accumulate things which you do not necessarily need. The gifts of Nature are then wasted, and money is accumulated in irresponsible hands.
Some of the advertisements are shown immediately after certain violent moments in the movie and when you are in a relatively hypnotic state. It is during such moments that the advertisements sink into your subconsciousness as strong posthypnotic suggestions.
There are also advertisements subliminally directed to your subconscious mind. These subliminal messages are imparted so fast that your conscious mind cannot catch them, nor can it filter them out. They go directly into your subconscious mind.
Subliminal messages are imparted during a moment of extreme happiness or sorrow, or in a moment when your analytical mind is intensely preoccupied with a problem or an object. Subliminal messages are given in various ways. One is by the use of recordings of verbal messages at an accelerated pace behind music or film tape. Another is by making drawings on top of other drawings or using photographs that they eye cannot detect but the subconscious mind can.
This is a blackout technique which, if developed a little more, will be the most frightening tool to control people and to exploit them in a number of ways.
Man cannot really detect such subliminal suggestions unless his Chalice is in the process of unfolding. If this is the case, he feels uncomfortable during any subliminal message broadcast in any form. Such a feeling may warn him not to listen to that music or watch that movie or look at certain advertisements.
It is also possible to detect subliminal suggestions through their results, provided that you have developed clear observation, are ready to see changes in your character or behavior, and can take action to destroy the roots of the cause in your subconscious mind.
-Torkom Saraydarian
The subconscious mind and the Chalice, p.105
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